Why Should Your Business have an E-commerce Website

The benefits that any businesses can reap by setting up an e-commerce website is endless, and the advent of COVID-19 made these advantages more evident and clear to the industry.

The amount of time spent indoors, using smartphones & computers browsing the internet has seen a drastic spike since the arrival of Covid-19. Accordingly, the number of consumers that are shopping online have been increasing as well. This trend of online shopping is expected to continue even after the effects of COVID-19 subsides. Hence, it is a great time for online retailers and e-commerce sites to reap benefits from the same. Local businesses can also cope up with the situation by creating an ecommerce website, selling their products in the online platform and thus collecting more revenue. Hence, it is the perfect time to start your online business.

Read along to find the 10 amazing benefits and important reasons why you should build an e-commerce website for your business.

 

Research Shows Huge spike in the number of online shoppers

 

The recent trends shows that the number of consumers buying directly from the brand’s/shop’s

Websites have increased drastically. Looking at the stats of the past one year, it shows a growth rate of over 65% for brands who developed their own ecommerce websites and thus selling a lot more.

 

The number of first-time online shoppers have seen a great spike as well in recent times. Moreover, the majority of shoppers are looking for contactless payments and delivery options. This is another reason why you should focus on strengthening your online capabilities and opt for different approaches in connecting with customers.

 

Why does your business need its own ecommerce website?

 

If you are wondering about starting your new business establishment and confused about whether you should invest in setting up a physical store or to go for an online platform, this article will solve your doubt.

 

If you already own a business or local store but lack an ecommerce platform for online sale, you are missing out on a vast amount of consumers and returns to your business. This article will help you to know why you should start your ecommerce website as soon as possible.

 

For selling your products/services online, you have the option of selling it though an online marketplace (like Flipkart or Amazon), which leaves you with a lot of constraints. The second way is selling it through your own ecommerce website which offers a lot more exciting benefits for you and your business and that’s the option you should look out for.

 

10 advantages of setting up your own ecommerce website

 

1. Establish and Reinforce Your Brand/Business

 

While selling your products in online marketplaces like Flipkart or Amazon, the name of the retailer selling the same goes almost unnoticed by the consumer buying the product. They only go by the brand of the marketplace (Flipkart or Amazon) and it’ll only strengthen their brand, not yours.

Hence, it's always preferable to build your own ecommerce website where you are the king. It will help you build, strengthen your brand and helps in achieving a number of added benefits.

 

2. Access to Email list of Customers

 

Since you are selling on a direct-to-consumer basis in your ecommerce website, customers visiting your site can be provided with the option to subscribe to your newsletter or live chatting functionality by just asking for their email addresses. This enhances the convenience for the customers as well as for you as a businessman. Customers can interact with you online and you can answer their enquiries quite easily. A two-way communication between the seller and customer is thus established. You’ll easily be able to start email marketing campaigns to your customers about offers, new products, discount sales etc. This can help to keep in touch with your current or old customers and prompt them to revisit your business.

 

3. Easily Analyse your Customers and Target accordingly

 

With the help of top ecommerce web development companies, you can easily set up analytical tools like Google Analytics integrated to your ecommerce website. This can help you know much more about the customer than ever imagined. You can easily know customer details such as their age-group, gender, location, device from which the site was accessed, the source through which they came to our website, time spent in our website, searches made, whether or not they made the purchase, if not then why so, and most importantly their interests and pain points. These details will help any marketer in targeting their audiences and adjusting business strategies accordingly.

 

4. You are the Boss

 

You can customize your website according to your preference and choice with the help of the best ecommerce web development company in Kerala, like Web India Solutions. You'll be able to add features like blogs, customer testimonials, companies' journeys, and personalize the website according to your needs in full freedom. You can add features like secured payment gateway integration, launch immediate promotion of your products & services, connect your website to google my business and google merchants, live chat facility, email sign up functionality, provide various shipping methods, acceptance of multi-currency etc.

 

5. Launch Marketing Campaigns Effectively

 

By hiring a full-service digital marketing and ecommerce web development company like Web India Solutions, which is known to be the top e-commerce development & digital marketing company in Kochi and Kottayam, you’ll easily be able to set up your website in a search-engine-optimized(SEO) manner and launch marketing campaigns smoothly. PPC advertising for your products will be easily managed and can create instant traffic to and sales from your website.

 

6. Overcome the constraints of location and size of business

 

By setting up an ecommerce website to sell your products/services, your business will be able to expand the reach and target a wider audience without worrying about the constraints of location or size of your business. This might not be the case when you have only a local store where your range of customers is limited and can only serve consumers within the locality of your business. 

 

7. Much Lower Cost than setting up a Physical Store/Shop

 

Setting up an ecommerce website for your business costs at most 1/4th of the amount you need to set up a physical store and the overhead expenses of maintaining an online store is also much lower compared to a brick and mortar shop.

 

The rent you should pay for your building, wages of employees, maintenance work cost etc is a lot more in an offline store. Whereas by setting up an ecommerce website for small to big businesses is cost effective, profitable and can minimize the number of employees working for you (thus spend less) as your website serves the purpose of explaining about your products & services, it also handles marketing and record keeping purposes. 

 

8. Reach New Customers with Search Engine Visibility

 

By search engine optimization of your ecommerce website, with the help of a good ecommerce web development cum digital marketing agency like Web India Solutions, you can easily come among the top positions in web search results and can increase your conversion rates by a good margin.

 Setting up a google business profile, listing your products with details, keeping it updated with suitable contents and linking it back to your ecommerce store plays a vital role in boosting the sales in your online business. Thus, hiring full-service agencies like Web India Solutions can help your ecommerce website perform even better.

 

9. Provide 24*7 Shopping Facility 

 

Each potential customer to your business is invaluable and dropping them can affect the profit to your business. It’s not easy to keep your physical store working all day and night to drive more sales, even if you wish to. But, it’s easily possible by setting up your own ecommerce website and thus enable the functionality of providing sales/services 24*7 throughout the week. Anyone from anywhere at any time can check out for your products and order as per their choice. No more potential customers are thus lost.

 

10. Contactless Payment and Delivery Options

 

The majority of shoppers are looking for contactless payments and delivery options, fear of  COVID-19 being one of the main reasons. Hence, going to a local store is less preferred and people are trying to view, analyse, select and order the products online or digitally. Hence, online payment and delivery options is what people are looking for. An ecommerce website can provide these services conveniently to the consumers and your business can grow in the process as well.

 

Conclusion

 

Thus, by creating an ecommerce website for your business, you are not only increasing the productivity, returns to your business but also serving the consumers with a comfortable, safe shopping experience. Immediate promotion of products & services is easily possible. The brand exposure or brand awareness will reach new heights and conversion rate rises in the process.

 

You can set up unlimited categories & products to sell on your ecommerce website. Setting up an online store for business-to-consumer(B2C), consumer-to-business(C2B), business-to-business(B2B), consumer-to-consumer(C2C) ecommerce business models,helps in growing their business sales and returns by a huge margin. 

 

To build the best ecommerce website for your small, medium or big business from the top ecommerce web development company in Kerala, ping us at Web India Solutions.

 

For More Information Call @ +91 9946203372, Email @ 

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